Today, influencer marketing and public relations teams work to compliment each other. They seek to reinforce each other. This specifically turns true for those with a huge following on social media channels such as YouTube and Instagram.This is very well understood and applied by UDS. Our Public Relations practitioners work as creators and maintainers of organizational social capital. They bring the different streams of relationships, trust and reputation into one conceptual ocean called controlled mutual profit (to a great extent, the relationship is two-way).

Umbrella Designing Studio develops a trust regarding your organisation in people's minds, thereby, analyzing and enhancing their commitments (long-term orientation). This accounts for customer satisfaction, which increases the exchange and communal relationships.